Puglia, Gargano



The stiletto heel of the Italian Peninsula

wine areas

Puglia: heartwarming reds and characterful rosè

Whitewashed towns, century-old olive groves, sandy beaches and secluded rocky bays, luxury resorts in rural houses (“masserie”), and alberello-trained vineyards enclosed within dry-stone walls. This is the idyllic image of the heel of the boot-shaped Italian peninsula: Puglia is a Mediterranean paradise, so it comes as no surprise that it became one of Italy’s most popular tourist destinations.

Do the wines live up to its lofty reputation? Well, for sure they play a significant role in the Italian wine scene. In fact, Puglia is the second largest wine-producing region in the country, with a viticultural heritage dating back to 600 BC.

Unfortunately, though, Puglia has long been a prominent source of bulk wine used to reinforce the lighter wines of Northern Italy and France. To this day, a large proportion of the regional output continues ending up in other regions. Even DOC wines are frequently bottled by national wine merchants who then sell them abroad, focusing on alcoholic strength, smoothing residual sugar, and aggressive pricing strategies to please the crowds.

As a result, Puglia doesn’t really enjoy a great reputation among educated consumers. Even so, the number of quality producers in the region has grown considerably in the last twenty years: both large players and small wineries have put considerable effort in defying stereotypes, and some of their top labels have garnered international accolades.

Primitivo di Manduria is the region’s best-known DOC wine: while it still offers inconsistent quality, the best versions boast world-class potential – by all means opulent and sensually Mediterranean but not overdone. Negroamaro del Salento, Primitivo di Gioia del Colle and Nero di Troia are the other reds worth seeking out, and Puglian rosè wine also rank among Italy’s finest.

Puglia in a Nutshell
  • Area: 19.541 km2 (7th out of 20)
  • Mountain: 1,5%
  • Hill: 45,3%
  • Plain: 53,3%
  • Highest peak: Monte Cornacchia (1152 m) 
  • Population: 3.907.683 (6,6%)
  • Provinces: Foggia, Barletta-Andria-Trani, Bari, Taranto, Brindisi, Lecce.
Gargargano, Puglia, Italia
Interesting facts about Puglia
  • Yields in Puglia are among the highest in Italy, with an average 151 hl/ha. However, they are considerably higher in the north (over 200 hl/ha) than in the south, with vineyards in the province of Lecce being the lowest-yielding on average.
  • Alberello is the traditional training system in Southern Puglia but in the last fifty there has been a shift towards trellises (which allow mechanization). The pergola system is widespread in the northern reaches of the region.
  • The vast majority of the regional vineyard lies between 0 and 150 meters above sea level. However, vineyards at higher elevations are qualitatively relevant, as they produce some of Puglia’s best wines.
  • Depending on the area, rainfalls range between 300 and 800 mm, averaging 450 mm. This makes Puglia one of the driest regions in Italy.
  • Roughly 65% of the regional production is table. DOC wines, instead, only account for 7% of the total output.
  • 49% of the production is white and 51% of red wine. That is due to Bombino Bianco dominating production in the province of Foggia in northern Puglia. Red wine prevails in the other provinces of the region, and accounts for over 75% of the DOC and IGT production. 


Wine areas

The sunny and dry region of Puglia is renowned for providing some of the best values in Italian wines. Predominantly red and full-bodied, Puglia wines pair excellently with a wide array of dishes. Discover the richness of Puglia wines


In Puglia, winemakers have dedicated themselves to crafting exceptional red wines, utilizing local grape varieties such as Negroamaro, Primitivo, and Bombino Nero to create delightful flavors. Explore the unique tastes of Puglia's red wines and savor the rich, locally-produced varieties.


Some of the best wineries in Puglia are renowned for their unique contributions to the region's viticulture. These include:Leone De Castris, D’ Araprì, Gianfranco Fino, San Marzano, Due Palme, Agricole Vallone, Morella, L’Archetipo, Polvanera, Bocca di Lupo.


Puglia is a kaleidoscope of diverse territories, ecosystems, and rhythms of life, encompassing the baroque splendor of Lecce, the vibrant charm of Salento, and the rugged natural beauty of the Gargano are


Curiosities, food and wine pairings and much more