An immersive Italian wine experience for the Olympic moment
This is not just a venue. It’s a temporary home.
A place where performance meets pause, where athletes, partners and friends slow down for a moment and reconnect around a table…Italian Style!
Sport teaches discipline.
Wine teaches listening.
Winter House lives exactly in between.
Today, through these wines, we’re telling stories of Italy.
Not geography alone but people, friendships and shared values.
Shop the Winter House Selection
Discover and purchase the wines featured at Winter House.
A curated selection of Italian labels chosen for the Olympic experience, now available online through HERELAB.
“Milano Cortina Wine Games”: three live tasting challenges
The new format “Milano Cortina Wine Games” makes its debut: a high-engagement wine challenge designed to showcase Italian territories and grape varieties through guided tastings and a friendly competition. Three dates are scheduled—February 7, 13, and 21—aligned with three dedicated programming windows during the Games.
Press Preview with Brian Boitano
Ahead of each Wine Games event, Bartolotta and Olympic legend Brian Boitano will host an exclusive press preview featuring a private tasting. The experience is conceived to offer media a journey through Italian wine “through play”: a fast-paced, vivid, and memorable narrative.
Three wine tours for athletes and families
Ice House will also host three invitation-only wine tours for Olympic athletes and their families, designed to experience the territories, meet producers, and strengthen the connection between wine, local culture, and an international audience.
HLab: from tasting to purchase, powered by an AI-integrated logistics platform
During Ice House, guests will be able to purchase the wines through HLab Heres, a platform that transforms the tasting experience into a direct purchasing channel. The project continues beyond the Olympic Games: throughout 2026, HLab will carry forward an ongoing program of promotion and sales for the participating wines, ensuring long-term visibility and commercial continuity.
Winter Wine Escapes 2026
An intimate journey through Northern Italy’s finest wine territories, guided by Filippo Bartolotta.
Not just tastings, but stories, landscapes, and shared moments where wine becomes culture, connection, and celebration. From medieval castles to Franciacorta’s sparkling cellars, these curated experiences blend expertise, elegance, and genuine Italian warmth.
Winter House Wine Selection
The wines served at Winter House Milano Cortina represent Italy’s rich mosaic of regions, traditions, and contemporary voices.
From the freshness of sparkling wines to the depth of structured reds, each label has been selected to accompany moments of dialogue, discovery, and shared experience.
